Become a Principal Partner


Every year, the Shepparton Festival invites the Goulburn Valley community, their friends and family to enjoy arts, culture, music and food. Our goal is to build on previous successes with out-of-the-box thinking. Our 2022 festival theme is a natural progression, simply titled THRIVE.

Now in its 25th year, there is something for everyone at Shepparton Festival. It brings the community together to celebrate not only art but also our diversity, history, and region strengths. 

The festival encourages audiences to look at their region positively and to be inspired by the festival experience. It fosters connections to the environment and with each other, and challenges artists, community groups and organisations, as well as businesses to engage with each other. 

“Being able to deliver one of the only 2021 festivals in Victoria was an absolute privilege and one we don’t take for granted during this challenging time for our industry. I would like to take this opportunity to whole-heartedly express my appreciation to everyone involved. Many went above and beyond to produce the successful and well-received festival that put a spotlight on our region and invigorated our community.””

Jamie lea, creative director

Shepparton Festival will work with you to create B2B and B2C marketing programs, tailored to your needs.



Your logo on all marketing assets including programs, pocket guides, large-format advertising, posters, email campaigns, annual report
Your logo on the homepage & sponsors page of the Festival website
Your logo on Festival merchandise
Joint media release to announce the partnership
Partnership announced via the Festival facebook page
Partnership announced via an email campaign
Full-page advertisement in the Festival program (A5 landscape)
A Festival event held at your business*
Recognition by speakers at Festival events
Sponsor supplied signage at major events*
Festival-appropriate company giveaways or promotions published on the Festival website & social media platforms
Opportunity to collaborate on the community out-reach initiatives
4 double passes to any Festival-managed event^
Priority bookings at Festival events
Provision of the Festival annual report
Invitations to the Festival Opening, media launch & AGM

* must be a Festival Committee approved event.

^ subject to available ticket sales.


Shepparton Festival is an inclusive and multi-disciplinary regional arts program. It covers everything from fine art, sculpture, dance, writing, music and multi-cultural events. Now in its 25th year, Shepparton Festival unites our diverse community to celebrate culture, history, art and the region’s strengths.

17 days
50+ events
25+ venues
200+ artists
50+ performances
200+ volunteers 

18th March – 3rd April 2022
Advertising campaign
in market November – March 

Festival profile

Advertising campaign

Print 28%

Digital 48%

Outdoor 14%

Email 10%

Marketing assets

5,000 Program Guides distributed

1,500 Email database

15,000 Engaged social media audience

7,500 Unique website visitors

200K+ Paid digital ad research

Social media

Download our Principal Partner Proposal

You can print out a copy of our principal partner proposal, by clicking the button below.

For all partnership enquiries

To discuss how you can be involved, please use the form below or contact:

Louise Tremper
General Manager
0434 560 946

Stay up to date with Shepparton Festival

Subscribe to our newsletter to be informed of the latest news and events.