What is the Call to Create?
The Call to Create initiative invites artists to respond to the 2022 Festival theme, THRIVE. The chosen artist’s work will become the face of the 2022 festival branding and the artist will receive $1000. We work together with the artist to showcase their piece, initiate media opportunities, plus they are given the opportunity to talk about their art and the inspiration behind it at the festival guide launch event.
To help you envisage how the chosen artwork might be used, let’s use 2021’s chosen submission from Marion Langford as a case study. Please look at pages 11-13 of the 2021 Shepparton Festival Report to see the results of last year’s Call to Create and how Marion’s art was used for the 2021 Festival’s branding, including:
- the 2021 guides (mini guide and full guide)
- advertising in the print press
Who can apply ?
All types of artists are welcome to apply. Please note that the selected artwork is to be used as the image promoting the 2022 festival, so this will take the form of mostly print and digital media.
You are eligible to apply if you:
- live in the Goulburn Valley;
- are 12 years or older;
- produce a work that is in response to the 2022 Festival theme THRIVE (previously created works retrofitted to the theme will not be accepted).
Application and selection process
Artists must submit their artwork by midnight 19 Oct 2021 and all supporting information in an application below.
Within 3 weeks of the closing date, the Festival committee will review the applications. The chosen artist will be decided by a committee vote, all applicants will be promptly informed of the outcome.
The chosen artwork will be given to our graphic designer to start translating it into 2022 Festival promotional material. The guide should be available in November, website updates by February and media adverts by February/March.
All other submitted artworks will be displayed during various Festival events.
In a nutshell…
The Call to Create is a rare opportunity to have your artwork be the face of one of the longest-running regional arts festival in Victoria. It is a chance to get creative when thinking about the theme, test your skills, and showcase your talents. We encourage all to apply, regardless of level of experience. If the theme THRIVE gives you a great idea, we want to see it!